Being public-oriented, the Ecological Society of China (ESC) elaborately builds and promotes brand ecological popular science activities. From 1984 to 2001, ESC organized the summer camp on ecological popular science. Since 2001, ESC has been carrying out the popular science activities of “Ecological Popular Science Campus Tour” for teenagers, conducting informative popular science activities in diversified forms around different ecological themes on a yearly basis. These activities were promoted from Beijing to the whole country as their influence continuously scaling up. Since 2019, ESC has extended the forms of “Ecological Popular Science Campus Tour” by launching the brand activity of “Ecological Popular Science Tour”. During the past two years, ESC has actively forged some new popular science brands--the Science Forum for China Ecological Civilization and the ecological popular science works competition themed with “Focus on Green Development and Build a Conservation Culture". These brand popular science activities have reverberated in the society, enhancing the social influence of ESC.

Focusing on social hotspots and commemorative days such as Popular Science Day, Ocean Day, Science and Technology Week and Disaster Prevention and Mitigation Day, ESC has joined forces with provincial and municipal ecological societies, professional committees and local scientific research institutions to give full play to their advantages, and actively carry out various science popularization activities with discipline characteristics.

Active in conducting grass-root level science popularization construction, ESC has developed over 10 ecological popular science education bases nationwide.